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Here are responses to some of the most common questions we receive. Click on a question title to
reveal the answer.
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| Product Information |
Sonicare For Kids® is the first-ever Philips Sonicare power toothbrush for pediatric
patients. It is specifically designed for parents to teach children ages four to ten to brush
effectively and then transition them to independent brushing. Its unique features and
benefits encourage better compliance and exceptional results at every brushing phase.
Sonicare’s patented sonic technology combined with the new kid-friendly brush head
creates dynamic cleaning action that drives fluid forces interproximally and along the gumline
to dislodge plaque in hard-to-reach areas, delivering superior results for pediatric patients.
Additionally, Sonicare For Kids uses kid-friendly features to help pediatric patients develop
consistent, effective brushing habits for a lifetime of good oral care.
- KidTimer: Helps children reach the dentist recommended two minutes of brushing
- Two different brush heads: Specifically designed to gently clean and protect teeth at key developmental stages
- Two different power modes for gentle, yet effective cleaning
- KidPacer: Fun sounds encourage kids to brush their whole mouth thoroughly
- Ergonomic handle: Multi-grip design to enable parents and children to brush together or children to brush on their own
- Interchangeable panels let kids personalize their toothbrush
- Large on/off button that is easy for children to find
Supporting Evidence
- Removes significantly more plaque than Oral-B® Stages® manual toothbrushes in all regions of the mouth in ages four to ten1,2
- Removes up to 75 percent more plaque in hard-to-reach areas than Oral-B® Stages® manual toothbrushesi,ii
- Removes up to 90 percent more plaque overall than Crest® Spinbrush® children’s battery toothbrush1
- Demonstrates significantly better brushing performance than with a [cite product as appropriate per market] children’s battery toothbrush in ages seven to teniii,iv
The U.S. suggested retail price for Sonicare For Kids is [INSERT COST].
Sonicare For Kids will be available in [INSERT DATE]. It will be carried at retail outlets
nationwide including drug, department and specialty stores, mass merchandisers
[INSERT SPECIFIC STORES FOR EACH COUNTRY] and select dental offices.
Yes. In clinical studies Sonicare For Kids has been proven safe and gentle on teeth and gums
for ages four and older.
Yes, Sonicare For Kids features two kid-friendly modes, low and high, that are 60 and 40 percent
less powerful than Sonicare FlexCare+. The low mode also has significantly less vibration and a
lower noise level than Sonicare Flexcare+. Both settings are designed to ensure a gentle, yet
effective clean.
There are two different power modes, Low and High. The Low mode has a gentle amplitude of a 7
degree sweep and is recommended for new and young brushers. The High mode sweeps 9 degrees and is
designed for children who brush independently and are acclimated. To give you a reference, the
Sonicare FlexCare+ currently has an amplitude of 11 degrees and the same frequency of 240hz.
We recommend that young patients (four to seven year olds) and new power toothbrush users start on
the Low mode. For older patients (seven to ten year olds), or experienced power toothbrush users,
we recommend the High mode for maximum results. Although there are no overt directions on when a
child should use either mode, it is incumbent on the parent to help adjust the toothbrush power for
an individual child’s needs. Additionally, once a child is comfortable with the power and
length of brushing, we recommend that parents ‘graduate’ that child to the High mode
for maximum results.
Yes, Sonicare For Kids features an innovative KidTimer function that helps pediatric patients
reach the recommended two-minute brushing time by progressively increasing the brushing
duration over the course of 90 days. Furthermore, the musical tones of the KidPacer
technology indicate when to move to another quadrant of the mouth to help ensure a thorough,
full-mouth clean.
Supporting Evidence
- Children ages seven to ten brush significantly longer for a better cleaning than with
Oral-B® Stages® ‘4’ manual toothbrush.3
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| Brush Heads |
Sonicare For Kids comes with two age-appropriate brush head sizes specifically designed to gently
clean teeth at key developmental phases. The two sizes are 4+ and 7+, and both come packaged with
the Sonicare For Kids handle. The 7+ brush head is targeted towards children seven years and older
who are independent brushers. The 4+ has a shorter brush neck and smaller bristles for children
four years old and up.
The Sonicare For Kids brush head has been specifically designed to meet the special needs of
children. The Sonicare For Kids brush heads have a rubberized neck to protect young and growing
teeth against potential chatter, the ID color ring was removed to eliminate a potential choking
hazard, and the bristles are a clear color to denote the gentleness that the toothbrush delivers.
Both Sonicare For Kids and ProResults bristles are in the same layout and trim.
No, the Philips Sonicare Elite, Essence and Advance brush heads are not compatible with the
Sonicare For Kids handle, and vice versa. The new Sonicare For Kids handle and brush head are
significantly different from previous Sonicare power toothbrushes. To ensure that patients select
the correct brush heads, our brush head packaging very clearly indicates brush head/handle
compatibility.
Designed with broader sweeping motion and contour fit bristles, when combined with Philips patented
technology, the brush head provides increased tooth coverage and better plaque removal than a
number of other leading manual and battery toothbrushes. It also creates dynamic cleaning action
that drives fluid forces interproximally and along the gum line to dislodge plaque in hard to reach
areas.
Recent evidence indicates a higher rate of bristle wear in toothbrush heads than previous studies
had demonstrated. Based on these findings, we have aligned our recommendation with the official
American Dental Association (ADA) policy of replacing the toothbrush head every three months.
The predictability of bristle wear as demonstrated by the reminder bristles in adults is relatively
consistent in adults, but not in children. Children tend to bite, chew and diminish the efficacy of
a brush head over time with widely divergent results. Parents should visually inspect the brush
head to ensure that superior efficacy is maintained and may need to replace the brush heads more
frequently than the recommended three months.
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| Handle Technology |
Like all Philips Sonicare toothbrushes, Sonicare For Kids contains the core patented Philips
Sonicare technology that defines its operating range of amplitude and frequency. Its "motor"
or drive train is engineered with the same patented sonic technology used in all Sonicare
toothbrushes. The handle is also water tight and hermetically sealed. This prevents
moisture, including saliva, from getting into the handle.
Additionally, Sonicare For Kids has an ergonomic handle that fits easily in a child’s
hand with two gripping locations that can help children brush with an adult and transition to
independent brushing. It features an extra large on/off button to make it easy to find and
an anti-roll feature that allows for easy toothpaste application. It also comes with
interchangeable front panels that make it fun for children to change the look of their brush
as they grow.
The KidPacer is a series of musical notes that helps your child navigate through their entire
mouth. Much like the technology used in all current Sonicare power toothbrushes (QuadPacer),
KidPacer uses musical notes to alert the children to move to the next brushing quadrant. At
the end of the complete brushing a congratulatory melody will play and the toothbrush will
turn off. The KidPacer notes and melodies are different on the Low and High mode. For
parents who do not actively brush their children’s teeth with them, they can listen for the
congratulatory sound to ensure that their child has gone through the complete brushing cycle.
Throughout our extensive research, we learned that young children have a unique way of
applying toothpaste onto their toothbrush. Young brushers tend to lay the toothbrush flat on
the counter and with two hands, apply toothpaste to the brush head. Therefore, it was
imperative that Sonicare For Kids have a stable base so that the toothbrush would not roll
around while toothpaste is being applied.
The interchangeable panels can easily be replaced, but may require parental help. There are
three panels that come with the Sonicare For Kids starter kit and can be used to customize a
child’s toothbrush. First, remove the plastic liner on the desired panel. Make sure that
the plastic white section on the handle is clean and dry. Then align the buttons and the
holes in the panel and press the panel firmly onto the handle. To clean or change the
panels, there are two indentations on the side of the handle that will help you to lift the
panels off.
The unused interchangeable panels may be stored. If the panel becomes unsticky, simply place
the panel under warm tap water. Air drying the panel will make the interchangeable panel
become sticky again and ready for reapplication.
No, currently the three that come with the starter kit are the only panels available.
In the event that the interchangeable panels are lost, please call our toll-free number:
1-800-682-7664.
Through research, we learned that young brushers tend to hold their toothbrushes at a very high
gripping location. Their dexterity lends itself to more control towards the top of the toothbrush,
so it was important that there is a gripping location for them. In addition, as parents help their
children brush during the learning phase, there is ample open space on the handle where parents can
assist. When children ‘graduate’ to the more independent brushing style, the large
open space between the power and mode button facilitates a natural gripping area.
To introduce young patients to the “Philips Sonicare experience” we developed the
Easy-start feature, which gently increases the brushing power over the first 14 brushings.
The Easy-start ramp-up feature is on both Low and High brushing modes. If a child is
familiar with the Philips Sonicare experience, Easy-start may be deactivated. Place the
handle on a live charger, press and hold the power button for two seconds. One beep will
indicate that Easy-start has been deactivated, two beeps indicates it has been reactivated.
The Sonicare For Kids handle is water tight and hermetically sealed. No type of moisture can
get into the handle.
Sonicare For Kids uses environmentally friendly Li-on (Lithium Ion) batteries.
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| Competition |
Yes, we have conducted a number of clinical studies comparing Sonicare For Kids to other
manual and battery toothbrushes. Sonicare For Kids was clinically proven to:
- Remove significantly more plaque than Oral-B® Stages® manual toothbrushes in
all regions of the mouth in ages four to ten1,2
- Remove up to 75 percent more plaque in hard-to-reach areas than Oral-B® Stages®
manual toothbrushes1,2
- Remove up to 88 percent more plaque overall than Crest® Spinbrush®
children’s battery toothbrush1
- Demonstrate significantly better brushing performance than with a [cite product as
appropriate per market] children’s battery toothbrush in ages seven to ten3,4
Additionally, 93 percent of dental professional parents were highly satisfied with the cleaning performance of Sonicare For Kids, and 91 percent prefer it for their own children.
Sonicare For Kids delivers exceptional brushing results for children ages four to ten.
Compared to Oral-B Stages, Sonicare For Kids is clinically proven to remove significantly
more plaque than Oral-B® Stages® manual toothbrush and Crest® Spinbrush®
battery toothbrush.1,2
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| Safety |
Yes, its soft bristles and two kid-friendly power modes (low and high mode) ensure a gentle
but effective clean. Its unique rubber mold feature provides additional protection for
children’s teeth.
Yes; however, only if they have been given proper instruction, and/or are under supervision
by an adult. For that reason, Philips Sonicare has created Sonicare For Kids, which is
specifically designed for parents to train children to brush effectively so they can later
transition them to independent brushing.
Yes. Sonicare For Kids has been tested safe on braces. However, brush heads may wear out
sooner than normal.
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| Miscellaneous |
Yes. Philips Sonicare offers a money-back guarantee. Sonicare For Kids carries a two-year
warranty on manufacturer’s defects. Units dispensed through the dental office also
include our guaranteed better check-up or your money back.
A fully charged battery will provide twenty-eight brushings, equivalent to brushing for two
times a day for two weeks.
The price is a reflection of its technology and features, which clinically demonstrate
superior oral health results while still being safe and gentle. In fact, two out of three
dental professional parents saw improvement in their children’s brushing behavior after
using Sonicare For Kids and 93 percent were highly satisfied with its cleaning performance.5
Unlike other Philips Sonicare toothbrushes, Sonicare For Kids is designed specifically to
meet the needs of children’s oral health and to ensure they develop consistent,
effective brushing habits for a lifetime of good oral care.
Philips Sonicare offers a range of toothbrushes to suit the oral care needs of consumers.
All of our toothbrushes continue to be effective at plaque removal and help improve gum
health.
Philips is committed to developing advanced oral care technology to improve overall oral
health. Developed with children, parents and dental professionals in mind, Sonicare For Kids
was engineered to the Sonicare standard of excellence and features insight-driven innovation.
The Philips Oral Healthcare primary focus is on innovation in oral care, and we will
continue to explore against that promise. If that leads us to developing more products for
children, then that is where we will go.
Our Web site provides a thorough description of all clinical data on Sonicare For Kids.
Please visit the Sonicare For Kids product page to
find out more information.
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Sonicare’s, patented sonic technology is the big difference. Our brushes rely on the
core patented Sonic technology that defines a unique operating range of amplitude and
frequency. The outstanding reach of our ProResults brush heads, supported by the contour fit
bristles and dynamic fluid activity, provide excellent ease and effective cleaning.
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The Sonicare FlexCare+ Professional Trial unit lets
dental professionals and dental students experience the Sonicare
FlexCare+.
You may contact your Philips Representative or call 1-800-676-7664
to order your trial unit. There are 2 Trial units to choose from
a) Sonicare FlexCare+ with an integrated UV
Sanitizer or
b) A stand-alone Sonicare FlexCare+
All trial units will be charged a special professional courtesy price, tax as relevant and
the cost of shipping. Please go to our Try Sonicare
section on this site for more details.
The Trial unit comes with a no-risk, 30-day offer; if you’re not satisfied within the
first 30 days, just call us for a pre-paid shipping label and we won’t charge you for
the brush or the return shipping for the trial unit. Professional trial units may not be
resold.
We are very appreciative of your support. FlexCare+
is the latest innovation from Sonicare. A specially designed brush head, the ProResults brush
head, and the FlexCare+ advanced technology
provides a powerful clean. The personalized care provides each patient with settings for
better personalized oral care. Please see our detailed products page for a full feature list
on the Sonicare FlexCare+, and our Clinical page
for supporting clinical information.
The trial program is as much for the dental professional’s benefit as it is for the
benefit of your patients. By using our latest products personally, you are assured of
giving the very best feedback to your patients who ask about Sonicare. By extending you a
courtesy price, we hope to make it easy for you to try our latest products.
Specially priced professional trial units are for the use of dental professionals only, and
we offer these trial units as a courtesy to dental professionals and dental students.
Although the product in the dental professional trial program is the same as any one of our
commercial/retail products, it is managed and tracked through our Dental Sales and Services
department. We prohibit the resale of our special dental professional trial products, and
all warranty, guarantees and return policies are void, if a professional trial unit is resold.
We sell trial units to one staff member per dental practice or dental office. We discourage
the resale of our products, and all warranty, guarantees and return policies are void, if a
professional trial unit is resold.
We encourage you to read our Terms and Conditions, Warranty, and Guarantee information for a
better understanding of the policies that govern our professional trial units and our 30-day
money back guarantee. It is important to you understand our policies. Please see our Try
Sonicare section on this website for these details.
Our commercial/retail products sold through dental professional offices are offered under its
own Warranty, and Terms and Conditions. Please call our Dental Sales and Services department
for more information at 1-800-676-7664.
Philips Sonicare Guarantees - Product Guarantee:
- A whiter, healthier smile in 28 days
- Better check-up results after just 90 days
- A warranty for two years of outstanding operation
Money back Guarantee:
Philips Sonicare offers a 30 money-back guarantee and a two-year warranty on all our
products. Use Sonicare for 28 days and we guarantee noticeable results and better checkups.
Refunds on our Trial offer:
If you are not satisfied with your trial unit for any reason, Sonicare will give you a full
refund - no questions asked, just call us for a pre-paid shipping label and we won’t
charge you for the brush or the return shipping.
Warranty:
And as with all Philips Sonicare products, the trial unit FlexCare+
is covered under our two-year warranty on manufacturer’s defects. Please see our Try Sonicare
site for more information on our Warranty.
Units dispensed through the dental office also include our guarantee of better check-ups or your
money back, please call us at 1-800-676-7664 for more information on
commercial/retail product information for your practice.
We offer dental student the same special professional pricing we do for a dental office or
practice. Dental students may call us at 1-800-676-7664 to order
a trial unit. Only one trial unit per student and these courtesy units may not be resold.
All trial units will be charged a special professional price, tax as relevant and the cost of
shipping.
The Trial unit comes with a no-risk 30-day offer; if you’re not satisfied within the
first 30 days, just call us for a pre-paid shipping label and we won’t charge you for
the brush or the return shipping.
We accept major credit cards, personal checks and money orders.
All trial units are processed via a credit card payment or a check made out to Philips
Sonicare, and mailed to the following address.
Philips Sonicare Dental Sales and Service
PO Box 847569, Dallas, TX 75284
All orders are subject to tax and shipping charges. Credit card payments and/or check
payments must be for the total amount of the bill. We are unable to process a partial
payment.
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Please contact your Philips Sonicare Representative or call 1-800-676-7664
to get the contact information for a representative in your area. Additionally you may email us
requesting information, via the Contact Us form located
on this site.
We guarantee results*
Clinical research shows that FlexCare+ provides a
powerful clean, yet remains gentle on oral tissue. Sonicare FlexCare+
is also proven to remove extrinsic stains from tooth surfaces, resulting in whiter teeth in 2
weeks. Please see our Clinical section on this site for detailed information.
Dental practices that recommend Philips Sonicare notice
- Improved checkups
- Added value and convenience for their patients
- Easier dental cleanings, which can increase daily throughput
- And patients who brush more effectively
Use Sonicare for 28 days and we guarantee noticeable results and better checkups.
For a specially priced Dental Professional trial unit with a 30-day money back guarantee
please call us at 1-800-676-7664.
*Guaranteed results or your money back
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Each of our products comes with a detailed instruction guide. You may download the
information from the Products section of this site, each models heading has the PDF with the
detailed instructions.
Instruction on proper use and brushing techniques may be downloaded from this site, from the
Educational DVD area.
Please Note --
All our Commercial/retail models sold through a dental practice include an Educational DVD
for your patients.
Sonicare complies with worldwide prescribed limits of electromagnetic emission standards and
fall within the range of electromagnetic compatibility as defined for implantable medical
devices by that industry. If you have any questions concerning usage with a pacemaker or any
other kind of implanted medical device, we recommend that you please refer these patients to
consult their medical practitioners or the implant device manufacturer to discuss possible
sources of functional interference, including from use of electrical devices.
Our claims are based on scientific research, conducted at clinical sites
or in cooperation with leading research institutes. Findings have appeared in peer-reviewed
journals such as The American Journal of Dentistry, and results are further detailed in the
September 2007 Compendium, a link to which is located on this site and at major dental
research meetings.
Read existing research highlights in our Clinical Studies section on this site.
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